The
World Wide Fund for Nature (
WWF) is an
international non-governmental organization working on issues regarding the
conservation,
research and
restoration of the
environment, formerly named the
World Wildlife Fund, which remains its official name in
Canada,
United States and the
United Kingdom. It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,300
[4] conservation and environmental projects. WWF is a foundation,
[5] in 2010 deriving 57% of funding from individuals and bequests, 17% from government sources (such as the
World Bank,
DFID,
USAID) and 11% from corporations.
[6]
The group says its mission is "to halt and reverse the destruction of our environment".
[7] Currently, much of its work focuses on the conservation of three
biomes that contain most of the world's
biodiversity:
forests,
freshwater ecosystems, and
oceans and
coasts. Among other issues, it is also concerned with
endangered species,
pollution and
climate change.
Panda symbol
The Panda has become the symbol of WWF
The well-known
panda logo of WWF originated from a panda named
Chi Chi that was transferred from the Beijing Zoo to the London Zoo in the same year of the establishment of WWF. As the only giant panda residing in the Western area at that time, along with its physical features and status as an endangered species, panda is seen to serve the need of a strong recognizable symbol of the organization. Moreover, the organization also needs an animal that would have an impact in black and white printing. The logo was then designed by
Sir Peter Scott from the preliminary sketches made by a Scottish naturalist, Gerald Watterson.
Presidents
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